When Sandra Elliott turned 50, she read “Halftime,” a book by Bob Buford that she says profoundly changed her life.
“It talked about how the second half of your life can actually be better than the first half of your life, and I really made the decision right then to make the second half of my life better,” said Elliott, now two years older and a two-year resident of Richmond Hill.
“For the first half of my life, I changed directions multiple times because I feel like, for most of us, it takes a while to figure out what you’re really good at, what God gave you to do and what your purpose is in life is.
“It took me that long to figure out if I can do this, why can’t I combine all the things I love to do into one thing?”
For Elliott, that combination came in the form of her Richmond Hill business, Georgia Game Changers Running Company, which opened in July.
The store is modeled after physician Mark Cucuzzela’s original natural running store that opened in 2010 in West Virginia, offering a variety of shoe brands and other fitness accessories.
Its mission is to educate customers on how they can reach their fitness goals through better running techniques and equipment.